Posts
Position
Title: Brand Manager,Jobs in Uganda 2014,
Ref: MIUL/01/04/BM/MARKETING/2014
Reporting: To the General Manager Marketing
Organisation :Mukwano
Group of Companies
Primary
Location:Kampala
Education
Level: Degree
Experience
: 5
(Years)
Job Type
: Full
Time
Job
Purpose/Objective:
To
monitor market trends and oversee advertising and marketing activities to
ensure the right message is delivered for your brand portfolio. You will be
responsible for developing plans and executing projects and initiatives that
support the broader short and long-term marketing strategy.
Duties
and Responsibilities:
1.
Steward of the brand that supports our new brand promise, brand vision, brand
position, brand architecture and achieves overall business goals for the brand.
2.
Engage, inspire and galvanize the organization around the brand vision,
position and strategies for the brand portfolio so they are clear in bringing
them to life in their areas of functional expertise.
3.
Participates in brand strategy discussions and in setting a bulls-eye consumer
target.
4.
Work collaboratively with marketing communications to execute packaging designs
consistent with a determined communications hierarchy and a global style guide.
5.
Participates on a cross-functional team to develop new products following the
process, including analyzing information to help set the sales forecast and
financials and writing concept statements for consumer testing.
6.
Work closely with many teams, including product developers, researchers,
marketing personnel and creative consultants to make sure the portfolio brand
values and image are followed. You will ensure the brand remains relevant to
consumers and that all initiatives support the brand promise.
7.
Analyze historical new product launches, and reports on vitality rates.
8.
Analyze consumer trends and information, and categories to help identify
product categories to enter as future sources of growth.
9.
Drive consumer understanding and insights that define the prime prospects’
needs, attitudes and values in order for consumers to have stronger and more
impactful brand experiences.
10.
Lead consumer and brand learning plan development and oversee execution and
findings of research studies.
11.
Analyzes market, consumer, and competitive information to support brand manager
in setting new product pricing and managing price on existing items.
12.
Analyzes consumer, category, competition, and channel/customer as part of a
situation assessment.
13.
Assist in development of pricing & pack strategies, to improve margin.
14.
Conduct analysis and periodical reviews of the brand, competitive, category,
customer and consumer trends to enhance the brand’s equity and marketplace
performance.
15.
Analyze and provides consumer, category, and brand information to support
channel marketing and sales in category management and sales presentations.
16.
Review channel and customer-specific point-of-purchase trade plans and provides
feedback on consistency with marketing plan.
17.
Analyze current performance, trends, market conditions, and other contributing
factors to recommend revenue goals.
Personal
specification:
Graduates
of degree in Commerce, Business Administration majoring in marketing or any
other related field, Professional Qualification in Marketing will be an added
advantage. Candidates must have at least 5 years relevant working experience in
Fast Moving Consumer Goods (FMCG)
APPLICATION
PROCEDURE:
Applications with copies
of academic credentials, testimonials and a detailed Curriculum Vitae (CV)
indicating contact details of three (3) referees should be sent by post/ hand
delivered to:
The Human
Resource Department,
Mukwano
Group of Companies – Uganda
P. O. Box
2671, Kampala, Uganda.
Or by e-mail to recruitment@mukwano.com.
Please, quote the job reference as subject of your e-mail.
Make sure you combine all
your attachments in one document/ folder and should not exceed 2 MB.
Closing date for receiving
applications is 30th April 2014. Only successful candidates will be shortlisted and
contacted not later than two (2) weeks after the closing date.
All successful candidates will be offered a competitive salary and
benefits
