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Manager Marketing and Branding (1 Position)
Reports to: Chief Manager Marketing & Branding
Primary Location: Kampala
Organisation: Centenary Rural Development Bank
Schedule: Full-time
Role : Develop and coordinate the
implementation of the marketing plans
for the Bank in line with the Bank’s business plan.
Key Result Areas:
·
Liaise with
line departments to coordinate the development and implementation of the
Marketing Plan in line with the bank’s strategic plan.
·
Monitor the
advertising and promotional programmes of the bank in line with the overall
marketing plan
·
Coordinate the
design and update the Bank’s products and services on the electronic platform
in liaison with the Business Technology Division according to the Bank’s products,
specifications Business plan & policies.
·
Plan and
coordinate the implementation Brand application across all brand touch points
in order to ensure consistency of the brand across all brand touch points.
·
Monitor and
assess the Centenary brand equity through market surveys, observations, internal
audits and mystery shopping to understand Centenary Bank’s brand performance in
the financial institutions sector.
·
Market the
brand internally to staff through integrated communications campaigns and
trainings in order to build and ensure
standardization of the Centenary Bank staff brand across the network.
·
Identify
branding needs and ensure these are addressed in a timely manner in liaison
with the respective departments to ensure maintenance of high standards across
the board.
·
Develop Brand
and Product concepts including concepts for press, electronic and point of sale
materials, annual reports and staff handbooks to ensure consistency with the
Brand standards and values.
·
Manage the
relationship with the Advertising agencies and deliver on inputs for image and
product communications strategies in liaison with marketing and other
divisions/ business heads.
·
Manage the
Performance and Development of staff in line with the HR policy and the
performance management guidelines.
Qualification:
·
Honours Degree
in Business Administration, Economics, Commerce, Statistics and other related
disciplines.
·
Post graduate
qualification in marketing, Branding or relevant field.
·
Specialized
training in strategy implementation an added advantage.
·
At least 4
years experience in business development, marketing, product management at supervisory level in a large
corporate environment.
·
Demonstrated
practical knowledge of branding and marketing management
·
Familiarity
with computer applications.
·
Ability to work
as part of a team.
·
High level of
integrity.
·
Excellent
interpersonal relations, oral and written communication skills.
·
Strategic and
conceptual ability.
·
Proven ability
to meet timelines and handle multiple tasks
·
Great
communication and feedback skills.
Interested persons who fully meet the above specifications are invited to
apply:
Down load an application for employment form on this website, fill it and
enclose a CV, certified copies of all academic transcripts, certificates and
testimonials, daytime telephone contact, postal and email address of both
applicant, and three competent referees to reach not later than 2nd May 2013,
Apply to:
The General Manager Human Resources,
Centenary Rural Development Bank
P.o Box 1892
